Managing Editor | Content Strategist | Optimization & Operations
Metrics-driven editorial leader with 10+ years of shaping high-performance travel and lifestyle content across digital platforms. Former Managing Editor at Viator, the world’s largest travel experiences marketplace, where I oversaw global editorial strategy, product-aligned content, and audience-first storytelling designed to move travelers from inspiration to action. Known for building scalable editorial frameworks, improving UX through content, and partnering with stakeholders (design, product, analytics, engineering, SEO, commerce, CRM) to drive engagement and bookings. Energizing and inclusive leader committed to developing partnerships and talent, operational excellence, and delivering content that solves real traveler needs while aligning with business goals.
Notable Experience
Viator.com, a division of Tripadvisor
Managing Editor, Global Travel Content | APRIL 2023 – NOVEMBER 2025
● Directed global editorial operations with ownership of a $3M annual budget, achieving high-impact content output for multi-channel distribution while prioritizing editorial excellence and growth.
● Mentored, trained, and performance-managed an international team of in-house editors and 70+ freelancers, fostering a collaborative, inclusive, high-performing culture across time zones.
● Adapted quickly to the ever-evolving AI-driven search landscapes, including GEO and AIO, refining content strategy to optimize discoverability and user engagement.
● Partnered cross-functionally with product, SEO, and marketing teams to maximize audience conversions.
● Strengthened E-E-A-T authority by leading the strategy and rollout of author bios along with thought-leadership expansion across the site and LinkedIn.
● Developed department-wide content best practices, improving content authority and organic visibility.
● Elevated editorial quality through strong packaging—shaping angles, headlines, and visuals that prioritized reader value and service journalism.
● Optimized production processes, introduced and trained colleagues on new tools and workflows, cutting editorial overhead by 15% while accelerating output.
● Identified workflow inefficiencies and implemented solutions by revamping the freelancer program’s onboarding process and performance assessments, reducing bottlenecks and improving output quality and efficiency.
● Drove trends-based, seasonal, and tentpole content strategies informed by data, search insights, and traveler behavior; developed strong POVs that supported integrated campaigns and audience engagement.
● Launched and scaled content syndication programs on Apple Maps and Google Maps, generating $250K+ incremental revenue from free channels.
Additional Experience
Senior Regional Editor | 2021 – 2023
● Managed a national team of editors along with 40+ freelancers, delivering upwards of 80 pieces of content per month.● Built high-intent, travel and activity-focused guides.
● Planned content that significantly increased organic traffic and pageviews (20% YOY; 300% for renovated content).
● Maintained a dynamic editorial calendar, balancing daily assignments with seasonal and event-based planning.
● Used Google Analytics, Parse.ly, and SEMrush to steer coverage and identify high-conversion opportunities.
● Developed relationships with communication and PR specialists to secure exclusive content and partnerships.
● Committed to ensuring published articles are representative and accurate.
Freelance Writer & Editor | 2017 – 2021
ThisOldHouse.com, Hunker.com, Livestrong.com, Tastemade.com, MyDomaine.com, Redbook, Brit + Co., Good Housekeeping & Money.com
Lead Editor & Senior Lifestyle Editor | 2014 – 2017
● Managed day-to-day editorial operations for a national lifestyle website dedicated to millennial Moms, reaching over 6
million users per month.
● Strategized growth, content brainstorms, and generated campaign copy in response to RFPs and advertising buys.
● Supported high-profile relationships and branded content curation with national brands like CoverGirl, Dove, and Secret.
● Raised Pinterest account referrals from 50K to over 100K referrals per month.
● Conceptualized and produced viral videos with more than 11M+ views.
Glo.com
Lifestyle Editor | 2012 – 2014
● Managed 10+ freelance writers and wrote weekly lifestyle articles.
● Built a relationship with editors at MSN.com, pitching stories that earned homepage placement.
Real Simple Magazine
Style Editor | 2005 – 2007
● Successfully managed multiple styling projects while leading a team of stylists and photographers.
● Traveled as a Style Expert across the country, offering home styling and organizing tips.
Country Living Magazine
Editor, Decorating & Lifestyle | 1999 – 2005
● Produced monthly column featuring decorating trends and new products in home design.
● Researched and scouted locations worldwide for future home trends and antiques.
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Education
University of Pittsburgh: B.A. History of Art & Western European Studies Certificate
Boston University London Internship Programme
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Andie Huber 